Academic-Industry Collaborator
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Consumer Behaviour Specialist
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Market Research Consultant
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Sustainable Marketing Researcher
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Marketing Lecturer
Academic-Industry Collaborator | Consumer Behaviour Specialist | Market Research Consultant | Sustainable Marketing Researcher | Marketing Lecturer
Shaping Sustainable Choices through Consumer Insight
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Dr. Claudia Gomez is a lecture and consumer behaviour researcher. Currently she works as a marketing term lecturer at Simon Fraser University's Beedie School of Business. With over seven years of market research and consulting experience, she works at the intersection of academic research and industry practice, supporting Canadian startups.
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Her research interest is Diversity and Inclusion in Advertising and Sustainable Fashion Consumptions.
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As a mentor and consultant, Claudia’s work has focused on developing strategic plans, enhancing brand identities, and achieving concrete growth metrics like customer validation and event participation increases. These roles highlight a strong capability for providing both high-level advisory guidance and hands-on strategic implementation to diverse organizations
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She has experience teaching both small and large classes at the undergraduate and graduate levels in courses such as Introduction to Marketing, Consumer Behaviour, Market Research, and Entrepreneurship Development.
Her teaching philosophy is built on three fundamental pillars: flourishing leadership, experiential learning, and fostering long-term relationships.